WHO DO YOU MOST TRUST FOR UNBIASED REVIEWS -- AGGREGATE OR PERSON?
According to a survey by TravelPost.com, the advice of friends tops that of travel agents, web sites and guidebooks. Okay, that’s pretty much a no-brainer. But what if your friends have never been where you’re going?
TravelPost.com has 200,000 reviews written by independent travelers. It’s TripAdvisor on a smaller scale – but with a twist. TravelPost has a search feature that lets you filter reviews to include only those written by people of your gender, in age range, share your travel goals and have your budget. Clever concept.
But here’s the thing: not everyone who shares my gender or age likes what I like. Sharing travel goals narrows the gap – a little. But at the heart of every personal review is perception. You can never fully understand what I like until you really know me personally. An aggregate of reviews can provide some leads. But often what means more is the consistent wisdom of an expert reviewer.
Take movie reviews. If a movie gets a B- on Yahoo Movies (based on an aggregate of reviewers with a very broad spectrum of viewpoints), it means much less to me than one thumbs-up-or-down session with Ebert & Roeper. I don't know Roger Ebert or Richard Roeper personally. However, through experience, I've decided I can trust their opinions and seasoned judgments.
The same can be said for travel agents who know you personally. And guidebooks written from decades of personal experience by a recognized expert. With Karen Brown, Rick Steves, Pauline Frommer and Renting Paradise, you know you’re getting a seasoned view based -- not on emotion, as is often the case -- but years of experience reviewing accommodations and destinations.
My point: Surveys are all well and good. But if you trust the advice of friends, don’t place an aggregate of strangers’ reviews above a guidebooks written by someone whose opinion you’ve come to know and trust.