THREE WAYS TO CUT THROUGH THE CLUTTER WITH 'UNBIASED' REVIEWS
The overwhelming array of travel web sites and guidebooks can mean more (not less!) homework when you’re planning a trip. You can simplify your research--and more or less guarantee better results--by looking for “unbiased” recommendations and reviews.
“Unbiased” simply Means the recommender has no axe to grind. No money is changing hands between hotel or restaurant and person recommending it. The recommendation—the review—is based on unvarnished personal experience. Here are three of the best ways I know to tap into that quality content.
1. Fellow travelers. They can be relatives, friends, neighbors, colleagues. The key is that they know a little something about your preferences. My husband and I once stayed in a thatched-roof hut at a beachfront resort near Tulum on Mexico’s Mayan Riviera. The first morning we awoke to an iguana poised on the wall above our bed. I’d recommend this place without reservation—except to those folks who I happen to know thrive on Five-Star (hermetically-sealed) luxury. It might be the end of the friendship.
2. Reader-written columns and web sites. Travelers love to talk about their trips. If they’ve had a good experience, they love to share the wealth. If not, the result can be scathing. Before every trip I take I check TripAdvisor. (There are other similar sites. This just happens to be my personal favorite.) Here, quantity often counts as much as quality: the more resoundingly enthusiastic reviews, the better. When I find 10 glowing stories and one “worst night of my life,” I figure majority rules. The key is read closely. The honesty is often there, but disguised in someone else’ preferences or communication style. Point is: I’ve never been disappointed--and more often than not turned on to places that would never have appeared on my radar screen if I stuck to the big portals like Expedia. (Slow Travel is an especially good resource for people who want to rent a villa or apartment in Europe.)
Larger metropolitan area newspapers may have a column like “Follow the Reader” in the San Francisco Chronicle. Every week travelers wait for the latest reader-inspired recommendations.
3. Authors who specialize in unbiased reviews. Well-known personalities like Rick Steves and Karen Brown have developed near cult followings for their guidebooks detailing the best accommodations, restaurants, sights and itineraries in the U.S., Mexico and Europe. What I love about these experts—and try to emulate in my own Renting Paradise e-guidebook series reviewing vacation rentals in northern California—is the fact that they have visited every place they tout. You may not know them, but their personal idiosyncrasies and “attitude” shine through. Their consistency makes them almost friends.
Websites can have the same quality, though they are few and far between. I first encountered the U.K. site i-escape.com while planning a trip to southern Spain. I was so impressed I begged them to let me write reviewer. They did! The majority of reviews covering much of the world excluding the U.S. are five pages long with 15-20 photos.